4 Questions to Ask Your PPC Marketing Company

PPC advertising or Pay-Per -Click advertising is a proven and effective means of driving instant traffic to your website that can result in new leads, customers and ecommerce sales. 

If you’re a business owner who is short on time to learn Google AdWords or spend time managing your AdWords campaign, you need to outsource your work to a PPC Marketing Company. Here are four questions that you need to ask to determine if the company you’re hiring is the right one. 

1. What is the online advertising niche of the company? 

Being a PPC expert doesn’t automatically qualify someone to be an expert in every niche of PPC. Ask your agency about their niche specialty. If the agency says they are experts in all areas, then ask them about which industries are they most well-versed in.  You should also ask the PPC marketing company about the amount of money it manages for its clients. A transparent company will give you a ballpark figure. 

2. Will the company add negative keywords? 

A negative keyword is a phrase or keyword that prevents your ad from being activated by a certain word or phrase. This means that the ad will not be shown to people who search using certain words which are generic and not relevant to your campaign. 

Search term results can help you see the search terms that won’t bring in any business for you. 

3. How will the company track conversions? 

  Does your PPC marketing company have proper tracking acumen and tools in place? If there are no proper tools and advertisements, you can’t make the right decisions about which ads should be paused and which ads should be activated. This can mean loss of money. Ensure that you find out what platforms are used by an agency. 

4. Will the company provide search term results? 

If there is no analysis of search term results that means you’re not getting a true indicator about the quality of traffic coming to your site via PPC. Most people provide a keyword report but they fail to focus on the search terms which can help to identify the search terms that will convert or won’t convert.